Margin & Markup Calculator

Profit Analyzer

📊 Find Margin & Markup 🏷️ Set Selling Price

Cost of Goods ($):

Selling Price ($):

Profit Metrics

Gross Margin: 0.0%

Markup: 0.0%

Net Profit ($): $0.00

Cost of Goods ($):

Desired Margin (%):

Recommended Pricing

Selling Price: $0.00

Profit per Item: $0.00

Equivalent Markup: 0%

Margin vs. Markup: What's the difference?

Many entrepreneurs mistake these two metrics, which can lead to underpricing products.

Gross Margin is the percentage of total revenue that is profit.
Formula: (Price - Cost) / Price
Markup is the percentage added to the cost price to determine the selling price.
Formula: (Price - Cost) / Cost

Example

If you buy a widget for $50 and sell it for $100:

Your Profit is $50.
Your Margin is 50% ($50 profit is 50% of the $100 price).
Your Markup is 100% ($50 profit is 100% of the $50 cost).